Josh Peskowitz over on posted about a new line that will be released by Orvis this fall called “U.S. Patent” which will consist of hunting and workwear classics. More interestingly, it will all be made in the U.S. by reputable manufactures (except for maybe Frye…). I’m all for this and I hope it goes well for Orvis as well as the other companies involved.

This perfectly crafted PR quote from the designer involved bugs me though: “It’s about American jobs”

Really? Orvis has sold imported goods that were cheaply made overseas for years, and now they suddenly have a change of heart over American jobs? I’d hate to be the guy that explains that one to the shareholders.

Instead, they should be saying this: “It’s about making a profit off of clothing that was proudly made here in the U.S.A.”