The WSJ just published an article on Steve McQueen’s continuing influence on menswear that’s worth a read: Fashion Channels the Steve McQueen Mojo
Steve McQueen died in 1980. Today, he is a rising star in menswear.
Dolce & Gabbana has created a line of $285 T-shirts decorated with pictures of the 1960s and ’70s star for spring, building on the success of a limited-edition line in spring 2008. Thom Browne, a designer known for his extremely fitted clothing, cites Mr. McQueen’s look in “The Thomas Crown Affair” as an inspiration. Pictures of Mr. McQueen adorn the “mood” bulletin boards used in-house to inform J. Crew’s collections, says Frank Muytjens, head of men’s design. The retailer carries off-white, slim-fitting corduroy pants and Baracuta jackets like the ones the actor wore; it even styles outfits in its catalogs based on photographs of him.
I think that taking inspiration or even making replicas of what he wore is okay (see Real McCoy’s The Great Escape clothing line), but branding his name on everything like this is pretty naff.