Just officially announced – Mark McNairy will succeed Daiki Suzuki as creative director for Woolrich Woolen Mills. Source: WWD and WoolrichInc.

The Spring/Summer 2011 collection will be the last one that Daiki works on, as previously reported by WWD.

Thoughts: Mark McNairy was a good choice and potentially some great pieces could come out of this. Questions: Will he keep the line true to its roots, or will he take it in his own direction? Will signature designs like the upland or Maine guide jackets be scrapped?

Mark McNairy, in Free & Easy September 2009