Piaget – Keeping Time

NOWNESS has a nice feature on Piaget today, with photography from Douglas Friedman and a short story by Bret Easton Ellis. It’s interesting to see that their factory workspace looks very much like a scientific laboratory.

Though Piaget is one of many watchmakers to have sprung from the Swiss Alps, it has a unique place within the history of horology: since 1957 (when it produced the 2mm-thick Calibre 9P) the brand has been famed for its super-slim watch movements, a tradition carried to this day in recent models such as the Calibre 600P (at 3.5mm, the thinnest tourbillon movement in the world). But this is not Piaget’s only innovation: due to the lightness and slimness of its designs the company became one of the earliest to transform the watch into a fully-fledged fashion accessory in the 60s, when Piaget placed miniature clock faces (in lapis, azul, turquoise and tiger’s eye) in a range of increasingly extravagant rings, cuffs, cufflinks and necklaces.

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