Alex Grant put up a preview yesterday of the new Gant x Bastian collection that’s in the next issue of GQ, go check it out. It’s all great looking stuff and I hope my local Barney’s will have some of it, but I can’t believe it’s being sold as an affordable alternative to Bastian’s own line. Here are some of the prices: $300 for windbreakers, $300 for denim, $150 for knit ties, $700 for sportcoats. Someone at Gant, their PR firm, or GQ is being naive (or quite possibly all of them).
There’s nothing wrong with charging those amounts if the pieces are well made, but it’s certainly not within the reach of the younger customer this line is targeting. Instead, those guys are going to skip right over this stuff and head to places like J.Crew or Uniqlo.