From now until October 11, you can get 25% off of your purchases at by using the code RLGIVE2010 during checkout (the discount is also in effect at Ralph Lauren and RRL stores, see the fine print for details). As part of their promotion, they’re also donating 10% of each sale to the Pink Pony Fund, a philanthropy group founded by Ralph Lauren to aid in breast cancer research and treatment.

Along with an auction (if I had the money lying around, I would bid on the tour of Ralph Lauren’s personal car collection), the company also invited popular bloggers to model Pink Pony branded shirts to help spread the word.