Patagonia has just published a new book showing a collection of the photography that has appeared in its catalogs from over the years:
Since 1980, Patagonia has invited customers and wilderness photographers to submit their best, most unexpected shots of life outdoors – of alpine climbing, bouldering in the desert, skiing untracked bowls, surfing secret spots, ocean crossings, first kayak descents and travel in unfamiliar places. The photos have poured in ever since (current rate: 60,000 per year), some from the famous (John Russell, Galen Rowell), others from respected photographers (Corey Rich) who had their first work published in these pages.
Unlike much of the perfect looking stock pictures that other outdoor companies use, the pictures in Patagonia’s catalogs are personal and often capture the spirit of the moment. I hope to pick up a copy this weekend if my local store has them in. Related post from last year: A Bivouac That I Never Want to Try
Some of the pictures were also reprinted in the current holiday catalog: