Mister Crew

A collection of things on men's clothing and culture

Menu Close

Tag: Denim

Jeans of the Old West

First published last year, Jeans of the Old West is by far the most fascinating and in-depth book on the history of denim that I’ve come across. Packed full of pictures, drawings, and old patents, the author spends an incredible amount of time exploring over a dozen companies and the denim they created (Levi Strauss & Co. being the only survivor from the time period and area focused on).

For me, the best part of it is that it also highlights many great design details that have faded away into history (just the sort of details that we repro nerds like) and it will be interesting to see if it has an influence on the some of fledgling companies out there today who are still looking for something to set their jeans apart from the rest. This is a must own I think, for any denim fan.

jeans_book_1 Read more

Going to Battle

I’ve been infatuated with these stripes lately.


Denim in Today’s News

The WSJ is reporting on a postive turn around in the financials at Levi Strauss & Co:

The 157-year-old company is trying to reinvent itself as not just a purveyor of basics but as an edgier brand suitable for the fashion cognoscenti. By opening lavish boutiques, like one in London, renaming its high-end labels, and hiring executives from competing designer brands like Ralph Lauren and 7 for All Mankind, the company is seeking to improve its fashion street cred, a move that it hopes will reignite sales, which have stabilized at around $4 billion annually after peaking at $7.1 billion 1996.

The company doesn’t disclose dollar sales of its expensive jeans, which are a small part of its business. They are important, however, because they cast a halo over the brand name.

The latest results look positive: On Tuesday, Levi’s reported that it earned $56 million in its first fiscal quarter ended Feb. 28, up 17% from a year earlier. Revenue rose 9% to $1.04 billion, on growth of the brand’s world-wide footprint and favorable exchange rates. On a constant-currency basis, the company said net revenue rose 4% in the quarter. Levi’s is closely held but it reports results because of its publicly traded debt.

I’m still wary of their high-end premium items, but it’s good to see the company doing well again. Continue reading more.

And Self Edge was profiled in the NYTimes:

Next, the hem, an obstacle in itself. Local tailors looked at me as if I had requested a Pétrus Slurpee at a 7-Eleven: chain-stitching requires a special machine. So again to the Internet, which led me to Self Edge on Orchard Street, where in the basement, a refurbished Union Special with specially fabricated parts gnaws its way through 100 pairs of jeans a week.

Upstairs, Self Edge has one of the best, and most imposing, selections of denim in the city. Just inside the store, to the left of the front door, is the thickly packed rack of jeans, dangling side by side as if on meat hooks in a freezer. Almost uniformly, they’re broodingly dark and ramrod stiff, the selection emphasizing Japanese brands that fetishistically recreate rugged American denim products of decades long gone.

Continue reading more.

Self Edge Visits Sonny Barger

On Cool Hunting, by Kiya Babzani: http://www.coolhunting.com/archives/2009/08/sonny_barger_x.php

As we turn onto the dirt road to Sonny Barger’s house outside of Phoenix, AZ, the fear starts to sink in. I mean, he is Sonny Fucking Barger, the man that helped found The Hells Angels, the world’s largest and most notorious motorcycle club. Photographer Clay Gardner and I are there to shoot Sonny for an upcoming ad campaign for Self Edge (currently running on CH), but standing at his front door with three rabid-sounding dogs barking furiously at the mesh gate, we momentarily contemplated running back to the car.

I can’t wait to see what the ad campaign ends up looking like.

Blue Gold: The Movie

A documentary on denim.

© 2024 Mister Crew. All rights reserved.

Theme by Anders Norén.