Self Edge Visits Sonny Barger

On Cool Hunting, by Kiya Babzani:

As we turn onto the dirt road to Sonny Barger’s house outside of Phoenix, AZ, the fear starts to sink in. I mean, he is Sonny Fucking Barger, the man that helped found The Hells Angels, the world’s largest and most notorious motorcycle club. Photographer Clay Gardner and I are there to shoot Sonny for an upcoming ad campaign for Self Edge (currently running on CH), but standing at his front door with three rabid-sounding dogs barking furiously at the mesh gate, we momentarily contemplated running back to the car.

I can’t wait to see what the ad campaign ends up looking like.

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