A vintage ad from 1940. In another one, they described it as a hat with the “crown slopped rakishly”.
Tag: Stetson
Under a “Keep it under your Stetson” campaign, the company created a number of ads during World War 2 that were very much in line with other slogans used at the time: “Let’s bring him home quicker!”, “Loose Talk Can Cost Lives!”, “Idle Words Make Busy Subs!”. They also offered a number of “freedom” inspired models for both men and women.
From the late 1940’s. Common hat models were the Stetsonian, the Diplomat, the Vogue, and the Casual.
The results of my search – a Stetson branded panama hat with a plain ribbon and 2″ narrow snap brim.
Not quite willing to buy one online yet, I instead stopped by Seattle’s only hat store – Byrnie Utz Hats. It’s been open since 1934 and the interior decor probably hasn’t changed much since. Brands carried: Borsalino, Stetson, Dobbs, Christys, Scala, and many many more.
After about spending an hour in the store trying on and comparing panamas, I picked out one – a Stetson. (next post)
