A vintage ad from 1940. In another one, they described it as a hat with the “crown slopped rakishly”.
Under a “Keep it under your Stetson” campaign, the company created a number of ads during World War 2 that were very much in line with other slogans used at the time: “Let’s bring him home quicker!”, “Loose Talk Can Cost Lives!”, “Idle Words Make Busy Subs!”. They also offered a number of “freedom” inspired models for both men and women.
Not quite willing to buy one online yet, I instead stopped by Seattle’s only hat store – Byrnie Utz Hats. It’s been open since 1934 and the interior decor probably hasn’t changed much since. Brands carried: Borsalino, Stetson, Dobbs, Christys, Scala, and many many more.
After about spending an hour in the store trying on and comparing panamas, I picked out one – a Stetson. (next post)