Check out this really great piece on Denimaniac.

A snippet:

DM:What role do you think denim played in the whole vintage/heritage movement we see in recent years?

Christophe: It’s that phenomenon of the rich man who wants to look poor, and vice versa. Beat up denim and old school work clothes for “them that got” and the status giving monogram bag for the others…No-one is happy where he is, it seems. The old story about the grass being greener…

I also think guys are turning away from the ‘androgynous’ look, to a more masculine one. Wearing denim/workwear doesn’t make anyone a tough guy, but I think women must be happy of that change! I’m sure that, should the option presents itself, they’d rather go out with Brando or McQueen than Boy George…