The Grownup’s Hour

Some gems on martinis and family life from an old ad for Beefeater Gin:

Martini men know that the martini can be an ideal introduction to rational discourse among family and friends. Sophisticated diners claim it is the one drink that whets the appetite and prepares the palate for great things to follow…

The great martini, experts agree, is drunk quietly, among friends…

Let the head of the house assume the responsibility for the martini. You can, of course, get someone else to do it – a paid hand on a yacht, a butler if you possess one…

Summon the children just before you mix the martini. Announce to them that it is now grownup’s hour – and they are to pursue their play elsewhere. The martini hour is for those who are going to drink martinis.

It somehow seems appropriate for 1965. Click the image below to see the large version.
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