On Cool Hunting, by Kiya Babzani: http://www.coolhunting.com/archives/2009/08/sonny_barger_x.php

As we turn onto the dirt road to Sonny Barger’s house outside of Phoenix, AZ, the fear starts to sink in. I mean, he is Sonny Fucking Barger, the man that helped found The Hells Angels, the world’s largest and most notorious motorcycle club. Photographer Clay Gardner and I are there to shoot Sonny for an upcoming ad campaign for Self Edge (currently running on CH), but standing at his front door with three rabid-sounding dogs barking furiously at the mesh gate, we momentarily contemplated running back to the car.

I can’t wait to see what the ad campaign ends up looking like.